You Can't Make Me! | Rabbi Chaim Dov Stark

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The opening of this shiur, in Vayimaen’s own words — taken from the captions, so names and Hebrew terms may be approximate.

There's a reason that a billboard in Times Square can cost millions of dollars a year. Ad agencies, marketing firms study our every move. They know exactly what we will definitely see, and based on that, the price goes up. I'd like to share with you a story about a friend of mine, a heiliger Yid, who went from Yerushalayim Hakodesh to the big city, to Manhattan, and he ended up in Times Square. And he told me this incredible thought, tremendously machazik. He said as he was coming up from the subway, he was quite from the subway, he was quite intimidated by all the hustle and bustle. And in his peripheral vision, he noticed a billboard. It had to have been probably 30 stories high, and he couldn't make out what it was. He was just looking at the bottom, but based on what he saw, this was not something that he should gaze at. And then he thought to himself, all the ad agencies, all the marketing firms would say that I'm definitely going to see this. I will definitely gaze upon this billboard. I'm going to prove them wrong, because they've studied everything. They've

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1. 0:05There's a reason that a billboard in Times Square can cost millions of dollars a year.…
2. 0:35from the subway, he was quite intimidated by all the hustle and bustle. And in his…
3. 1:05they've studied everything. They've studied every mortal man, but they've never studied the nishmas Yisrael, the…
4. 1:36all creatures of impulse and instincts. That's what they study in these ad agencies and marketing…
5. 2:08and that same Yosef, who was a shepherd in his father's house, in a sheltered environment,…

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