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Torah · 1:18

Connection Before Convincing | Rabbi Shoff

3.3K views · Oct 28, 2026

Meaningful People

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You have to be learning Torah a lot. How do you make that appealing to someone that's is returning to the religion or converting, whatever? How do you make that appealing? Not everyone's like a research kind of guy. How do you make it appealing to those kinds of people? >> think that you could do one without the other because we have Hillel Omer. Hillel says, "Have a mate talmid of Sha'ar." Every Jew should try to be a student of Aaron the Cohen. Aaron, the high priest. "Ohev shalom." You love peace. "V'rodef shalom." And you pursue it. "Ohev et habriyot." You love human beings. "U'mekarvan laTorah."

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  1. 0:00You have to be learning Torah a lot. How do you make that appealing to someone…
  2. 0:30And through that, it's in that order. You love people and you bring them close to…
  3. 1:00it it goes [music] in that order. "Ohev et habriyot u'mekarvan laTorah." It's love and it's…

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